FOS is also one of the most expensive channels. Lack of visibility in key benefits on-ground activity, variation in skill sets, high levels of attritions, depen- dency on multiple levels of hierarchy complicate this channel, this makes it a very low RoI channel. High cost leads from various sources also get push down to this channel; linking your marketing RoI very strongly to FOS effectiveness. Picture a leaky bucket; then picture multiple leaky buckets stacked below each other, as deep as your sales team’s hierarchy. So when you have 1000s of FOS, how do you ensure every rep is following best practices? Is every lead is being pursued aggressively? Is everyday spent focusing on the most impactful customer discussions? Vymo is an intelligent personal assistant for every person on your sales team. It can predict what a rep should be doing next, detect whether this has happened and learn from business impact to keep improving its recommendations. All of this in a single mobile application.