FOS is also one of the most expensive channels. Lack of visibility onto Key Benefits on-ground activity, variation in skill sets, high levels of attritions, depen- dency on multiple levels of hierarchy complicate this channel, making it a very low RoI channel. High cost leads from various sources also get push down to this chan- nel; linking your marketing RoI very strongly to FOS effectiveness. Picture a leaky bucket; then picture multiple leaky buckets stacked below each other, as deep as your sales team’s hierarchy. So when you have 1000s of FOS, how do you ensure every rep is doing what is best practice? Every lead is being pursued aggressively? Every day is focused on the most impactful customer discussions? Vymo is an intelligent personal assistant for every person on your sales team. It can predict what a rep should be doing next, detect whether this has happened and learn from business impact to keep improving its recommendations. All of this comes in one single mobile application.