Bharti AXA offers general insurance products to retail and commercial clients, and is among the larger companies serving the Indian market. Over the years, Bharti Axa has grown to a field force strength of 600 personnel. But, in scaling up, they realised that their efficiency metrics were being stressed; activity levels were low and conversion rates were dropping. It had reached a point where they had to intervene and take corrective action.
Vymo helped optimise its people heavy workflow across geographies and eliminated the subjectivity in how leads were being assigned. While earlier, supervisors assigned leads based on ‘equal opportunity’, Vymo enabled impact based allocations. Supervisors were able to create rules for these allocations, so leads were pursued by the right Sales representative.
“Vymo is a great solution for anyone looking at improving sales force efficiency.”
– Head of Digital & Distribution Operations
Since adoption, sales reps has doubled meetings and improved conversions by over 30%. All of it enabled by features like intelligent notifications that coaches Sales representatives make the most of their efforts. While it is still early days of the engagement, the potential is promising.