Vymo’s solution has found evangelists across industries with an intense focus on field sales activities, such as Insurance, where agency field sales teams are responsible for recruiting new insurance advisors who in turn acquire insurance customers. It is difficult for field sales teams to keep track of advisor metrics using offline reports. Additionally, keeping track of meetings with advisors and their outcomes is equally difficult using traditional methods.
At the same time, supervisors sitting out of the regional offices do not have any visibility into the day-to-day activities of their sales teams, their active advisor base, the number of new advisors recruited, and the level of engagement their sales team has with the advisors. They have to rely on offline information that the sales team provides at the end of the day or sometimes even later when it’s too late to be acted upon. Given these complexities, it has been the norm in the insurance industry to fly blind, for lack of a better alternative.
Bharti AXA, which offers general insurance products to retail and commercial clients, is among the larger companies serving the Indian market. Over the years, Bharti AXA had grown to a field force strength of 600 personnel. But, in scaling up, they realized that their efficiency metrics were being stressed; activity levels were low and conversion rates were dropping. It had reached a point where they had to intervene and take corrective action.
Vymo helped optimize its people-heavy workflow across geographies and eliminated the subjectivity in how leads were being assigned. While earlier, supervisors assigned leads based on ‘equal opportunity’, Vymo enabled impact-based allocations. Supervisors were able to create rules for these allocations, so leads were pursued by the right sales representative.
Since adoption, sales reps’ have doubled meetings and improved conversions by over 30%. All of it is enabled by features like intelligent notifications that coach sales representatives in making the most of their efforts. Says Mohit Sharma, Head of Digital & Distribution Operations,“Vymo is a great solution for anyone looking at improving sales force efficiency.”
Do you have a field sales team that requires optimizing? We could help.