Yes Bank is among India’s top five largest private banks, with over $30 billion in assets under management. Yes Bank’s mission is ‘to establish a high-quality, cus- tomer-centric, service-driven, private Indian Bank catering to the ‘Future Busi- nesses of India’. Digital transformation is a core enabler of the mission.
Accelerating Customer Acquisition Through Mobility for Yes Bank
Business Context
Challenges
Yes Bank’s sales operations involves field sales personnel who visit prospects (Corporates, SMBs and Consumers), share relevant information about Yes Bank’s products and convert them into the bank’s customers. The process is tedious and involves interfacing with bank branches periodically to consolidate data and information.Some of the key challenges were
Inefficient Lead Allocation
Leads were allocated arbitrarily and hence not optimized for conversion.
Poor CRM Adoption
The existing CRM was not actively used by the salespeople on the ground.
Not optimised for Mobility
Field salespeople could not add leads or prospects and update activities on the go.
Limited pipeline visibility
Opportunities were not accurately reported on the CRM, hence it was difficult to plan.
Sales activities management
Activities were not captured, hence it was difficult to correlate efforts and outcomes.
The Vymo Advantage
Intelligent Lead Management
Rule-based lead allocation of leads to the most appropriate salesperson.
Automated Activity Detection
Seamless data capture of all sales activities such as calls, meetings, and emails.
Next Best Actions
Nudge ‘best behaviours’ to salespeople optimized to help them close more
Unified Enterprise Mobility
Single, integrated source of opportunities and engagement accessible on web and mobile
Alerts and Notifications
Simple, push-notifications based communication between managers and salespeople.
Success Metrics
In less than a year since deployment, the YES Bank team has experienced:
0
X
Increase in self-sourced liabilities leads
0
%
Increase in activities per rep per day
0
%
Increase in the activities planned to complete
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